The Challenge
One of our clients wanted a simple way to manage which products were being advertised online. Their idea was clear: instead of having all products pushed automatically into ads, they wanted the freedom to pick and choose. The goal was to make this process as easy as possible, without needing to handle complicated data feeds or technical settings.
Our Solution
We created a straightforward option within their product pages. This meant that for every item in their catalogue, the client could simply choose whether or not it should be included in their advertising. Behind the scenes, we linked this toggle to their Google Merchant Centre and Google Ads accounts, so that only the products they had selected were promoted. The system was exactly what they had in mind, quick, intuitive, and easy to manage.
The Results
With the new setup, the client could instantly control which products were being advertised. This flexibility allowed them to highlight seasonal items, manage stock levels more effectively, and avoid promoting products they didn’t want to push. Most importantly, it gave them independence – they could run their advertising in the way that suited their business best.
Growing the Partnership
Having seen the success of this system, the client later asked us to take on full management of their advertising. Today, we not only handle their Google Ads campaigns but also create graphics and optimise performance on their behalf. What began as a small, custom-built feature has evolved into a trusted partnership, where we continue to support their growth and advertising goals.
Could This Help You?
If you’re looking for an easier way to manage your advertising – or want a tailored solution that fits your business needs – we’d be happy to help. Get in touch with us today to see how we can support you.
Let’s Make Things Happen
Reach out to our team today and let us bring your vision to life with a truly remarkable website tailored to your needs!
