A Year in Review: Building Better, Smarter Websites

We successfully completed our annual Google Partner refresh, something we’ve done consistently for years. This isn’t just a badge — it’s ongoing proof that we stay fully up to date with Google Ads best practices, policy changes, and new features. Digital advertising evolves constantly, and remaining a Google Partner ensures we’re always working with current knowledge, not outdated assumptions.

Our long-standing experience with paid advertising means clients benefit from both strategic insight and practical expertise. We don’t experiment at their expense — we apply what we know works, backed by continual training and certification.

We don’t believe in hidden costs or relying on third-party solutions just to display a cookie banner. This year, we continued using our in-house cookie consent system, which is fully GDPR-compliant and works seamlessly with Google Ads.

Our solution allows us to manage tracking permissions clearly and efficiently, without the ongoing costs or reliance on external plugins. Every cookie is clearly described, hosted on our own platform, and only activated once consent is granted — keeping your site fast, compliant, and privacy-conscious.

By keeping everything in-house, we ensure updates are always current, including support for Google’s latest Consent Mode v2. It’s a lean, transparent approach that benefits clients with fewer moving parts, improved page speed, and complete control over tracking. Whether we’re building new websites or refreshing existing ones, our cookie system is part of every site — no hidden fees, no hassle, just a modern, compliant web solution.

We also believe that a website is only as useful as your ability to manage it. This year, we’ve expanded our hands-on training sessions, helping clients confidently update content, add products, or publish posts at their own pace.

Held at our Newhaven Enterprise Centre office or on-site if preferred, these relaxed, practical sessions give clients real-time guidance on their own website. From ecommerce management to posting events, we tailor every session to what you actually need to know. The goal is simple: leave feeling confident and empowered to manage your site without relying on someone else for every change.

These sessions complement our proactive updates and bespoke builds, ensuring our clients not only have modern, secure websites, but also the knowledge to make them work for their business.

This year, we’ve focused on integrating payment gateways that keep checkout smooth, secure, and reliable. From cards and digital wallets to one-click options, we ensure all methods work seamlessly, reducing friction and protecting sales. Smart features like predictive forms, saved preferences, and intelligent fallbacks mean customers complete purchases with confidence — giving our clients a subtle but powerful edge.

One of the most impactful developments this year has been how we’ve integrated AI into our workflows. Rather than replacing expertise, we use AI to enhance it — combining years of hands-on experience with modern tools to achieve results faster and more efficiently.

This allows us to implement additional features, solve complex problems, and take on larger or more ambitious projects without passing extra costs onto our clients. Tasks that once took weeks can now be completed in days, making high-quality digital solutions accessible even to smaller businesses with limited budgets.